Did you know that Progress offers mobile ready websites at top value and quality?
With mobile web traffic rising steadily month on month, it’s more important than ever for dealers to provide a streamlined, Smartphone -optimised experience for users looking for car dealers within search engines. Figures from Ofcom’s most recent industry report in August 2011 show that more than a quarter (27%) of adults own a web-enabled smartphone, and 28% of people use their mobile phone to access the internet. Further research produced by Performics.com, shows that 84% of regular mobile users use mobile search to look for information on local retailers, such as opening hours, address and contact details. 73% find a specific product or manufacturer website. 32% said they use mobile search more than search engines on their computers.
We have now produced a number of mobile ready websites as dealers gear themselves up to the growing trend in mobile use when searching for vehicles.
Progress WebBuilder Mobile offers:
- Compatibility -
Mobile websites are cheaper and quicker to produce than mobile applications, and what’s more, only one site is needed to cover all mobile devices. Progress ensures that all sites are cross-browser tested to ensure compatibility across Apple, Blackberry and Android devices. - User Accessibility - The sites are free for users to access, and accessible simply via the built-in web browsers on phones.
- Routing - The mobile traffic is automatically picked up and redirected to the mobile site by Progress WebBuilder Mobile software.
- Reporting - Full reporting is provided on source of visits, time on site, enquiry conversion and other key site metrics allowing marketing staff to determine trends and adjust campaigns accordingly.
- Bespoke features - Sites are custom conceived, designed and built and range from simple used car stock locators, to advanced sites that enable users to book services, view new car range images, prices, download brochures and see model’s green credentials like MPG and CO2 emissions.
- Find my nearest - Dealer locators can be provided to easily locate the user’s nearest dealership, with intuitive links to Google map locations.
- Quick contact methods - Whether it is simple email forms or ‘click-to-call’ phone numbers, meaning you can simply tap the phone number to prompt your phone to call the number. No need to copy/paste, memorise or write down!
- Used Car locators – Progress offers market leading technology which does not just provide a simple route to your used car stock.
Progress also offer more powerful features such as:
o Quick model searching with dynamic stock and price counts ’43 Used Volvo S40’s from £6,995’
o Advanced searching via mileage, age, price, model, variant or transmission
o The ability to add ‘favourites’ to an area for user reference at a later date
o Email PDF function to send the car’s details in PDF format to a user’s email
o ‘Email a friend’ to send a link in an email of a specific car
o Easy result filtering – by price, model or age
o Advanced searching via mileage, age, price, model, variant or transmission
o The ability to add ‘favourites’ to an area for user reference at a later date
o Email PDF function to send the car’s details in PDF format to a user’s email
o ‘Email a friend’ to send a link in an email of a specific car
o Easy result filtering – by price, model or age
