Monday 8 October 2012

4 out of 5 Car Buyers now using the web for research

79% of new vehicle purchasers (which JD Power refer to as AIU's or Automotive Internet Users) are starting their research for a new car on the internet. This in itself is not hugely surprising - previous studies in years gone by have shown the emerging dominance of the web in the vehicle purchasing cycle, but it shows that the web is here to stay, wioth 4 out of 5 people starting their search on a website.

Read more about this interesting study and how car buyers are using multiple devices today, and what they are looking for from motor websites... http://www.progressautomotive.com/news/news-2012/nearly-80-percent-of-car-buyers-looking-online-first.aspx

3 comments:

  1. I was really waiting for the information about new 2013 vehicles, and thank you so much for sharing a nice wording with us, please keep it up.

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  2. It is really necessary to go to the internet and search for the best quality cars and to examine it's features. That's one great thing that the new innovation has to offer nowadays.

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  3. This is definitely a topic that's close to me so Im happy that you wrote about it. I'm also happy that you did the subject some justice. Not only do you know a great deal about it, you know how to present in a way that people will want to read more. Im so happy to know someone like you exists on the web.
    car buyers

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