79% of new vehicle purchasers (which JD Power refer to as AIU's or Automotive Internet Users) are starting their research for a new car on the internet. This in itself is not hugely surprising - previous studies in years gone by have shown the emerging dominance of the web in the vehicle purchasing cycle, but it shows that the web is here to stay, wioth 4 out of 5 people starting their search on a website.
Read more about this interesting study and how car buyers are using multiple devices today, and what they are looking for from motor websites... http://www.progressautomotive.com/news/news-2012/nearly-80-percent-of-car-buyers-looking-online-first.aspx
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