Progress for Eden Vauxhall launching new Interactive Web Experience

We have just launched a stunning new website for Eden Motor Group http://www.edenvauxhall.co.uk/ to replace the original produced in 2008. Eden Vauxhall and Eden Chevrolet is a joint venture between Graeme Potts and Vauxhall Motors and now operates six Retail Centres in Reading, Newbury, Fareham, Exeter and Honiton, as well as a Vauxhall and Ford Aftersales centre in Bracknell.

Eden Vauxhall and Eden Chevrolet are striving to create 'a better world of motoring' for their customers with unparalleled levels of customer service. The new website has been created to reflect the company values by offering customers the very latest in website technology and by communicating the ‘Eden’ brand in parallel with the Vauxhall and Chevrolet brands. The 'Eden' name has become widely recognized within the communities in which it operates, having earned a reputation for high levels of service and customer satisfaction.

The first striking new feature of the site is the use of bright, colour coded partitioning which allows easier navigation of the site and the ability for customers to recognize in which area they are currently located (New, Used, Vans, Service etc.) at-a-glance. Each regional Retail Centre offers timely, local promotions via a dedicated Dealer home page; such offers are communicated by large, highly visible, interchangeable banners. Then there are the ‘mega menus’ which guide the customer through an easy-to-use, well designed interactive experience. As the customer travels through the site, call-to-action prompts are always available in prominent positions with contact details and side tabs offering ‘Book a Service’ and ‘Book a Test Drive’ options.

Eden’s 275+ Used Car stock is the key focus of the website and naturally this area that has been improved the most.  The addition of a ‘sticky’ menu at the base of every page for quick retrieval of cars that customers have saved into their ‘garage’ or previously viewed during their visit is a very popular feature. There is also a ‘Quick View’ function for every vehicle, which allows customers to access the key info and imagery for any car straight from the search page without having to navigate away, while a ‘Lifestyle Search’ feature allows customers to display cars by vehicle type as an alternative to the traditional method of searching by make and model.  Although the new website is launched, there are plans to further develop interesting features such as searching by monthly finance budget, New car review videos and webchat facilities.

Graeme Potts, Managing Director concluded ‘This website offers a completely new interactive experience for the customer. In this day and age, there is no merit in offering a ‘run-of-the-mill’ service. A forward thinking company such as ours needs to lead the way, and we have done this with the help of Progress Automotive Solutions; the website developers who work solely in the automotive industry thereby offering real value and experience. In order to compete at the highest level we need to delight our customers from the very first touch point – which is usually the website. I am confident that our new offering will deliver both an excellent, customer-centric online service and a fantastic business result.’