Friday 5 August 2011

Online Booking - who's first to market?

It was interesting to see advertising from one of our competitors recently. They claim they are first to market with 'true' online booking! We guess by using the word 'true' they mean their newly launched feature is not simply an email request form that puts you through to a receptionist, happy to book your vehicle in for the next service.
'Online booking' launched by Progress back in March 2011 is far more than that. In exactly the same way that a user might book theatre tickets online, or book on to a flight, they can now book their vehicle directly into your workshop and choose various options at the same time such as valet and tyre check.
Berry BMW Heathrow were the first to use the feature with their unique offering 'Service While You Fly' - which allows their customers to book their car in for a service while off on holiday or a business trip. Very innovative.
At Progress we are working hard to be first to market with many ground breaking products that our customers can use to jump ahead of their competition and make more money. Looks like we were there first with 'true' online booking too!